International sports apparel giant New Balance has partnered with the Brisbane Premier League (BPL) in a new three-year deal.
“New Balance is extremely pleased to align itself to the new and exciting Brisbane Premier League. This partnership complements our existing elite team partnership with Cricket Australia and the States and Territories. We look forward to the prominence of the New Balance logo on the BPL range this season,” said Gary Crowfoot, Cricket Business Manager, New Balance Australia.
Associating with a top-tier brand like this adds to the quality of the BPL tournament and ongoing excitement from the franchised teams, especially as they will be kitted out in New Balance branded clothing.
“We’re very excited to partner with New Balance over the next three years. Being an international sporting brand and a widely popular and ever-growing cricket brand means that we can continue to provide our players, coaches and supporters a level of quality that is matched on the international cricket stage,” says co-founder of the BPL Joel Hamilton.
Belgravia Sports Apparel (BSA) is the Australasian elite teamwear partner of New Balance, supplying both supporter and performance products for all elite partners.